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Your clients say it better than your sales page can. A client who tells where she started, what you worked on together, and where she is now answers the question every new prospect has: will this work for someone like me?
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Elizabeth, NJ · testimonial videos
Testimonial video production for coaches, speakers, and churches.
We're Ruah Creative House, a faith-driven creative studio in Elizabeth, New Jersey. We help the people you've served tell their story on camera, in their own words. Then we shape it into a film and clips that reach the next person.
Book a call
The call is with me, Eric.
We'll find the 1 story worth telling first, and where it would reach the people you serve.
What you get
What testimonial video production includes
A testimonial video is a short film where a real person says what changed for them. In Wyzowl's 2026 survey, 85% of people said a video had convinced them to buy. Testimonial video production is everything around that moment. You choose who to ask. We help them prepare, record the conversation, and shape it into a film and clips.
- A free call to find the story worth telling and the 1 thing you want viewers to do
- Help choosing who to ask, and how to ask them
- A question plan built around their before, their turning point, and their after
- The recorded conversation, with someone asking follow-up questions the whole time
- The edit: story shape, music, color, clean sound, captions, and their name on screen
- Short clips cut from the same conversation for social media, email, and your website
- Your approval, and theirs, before anything is shared
Who we make them with
Client testimonial videos for people with a message
We make testimonial videos for people whose work changes lives, and for the people whose lives were changed. Each one starts with your message.
Speakers
Event planners book speakers they trust. A short film of an organizer or an attendee saying what your talk did for their room is the proof a planner wants before they call you.
Churches and ministries
Testimonies of changed lives are the heart of your ministry. Recorded well, a member's story can be shown on a Sunday, shared through the week, and found by someone searching late at night.
People on a mission in Elizabeth
Nonprofits, community organizations, and businesses built around a cause in and around Elizabeth and Union County. The people you serve carry your story better than any ad.
Coaches and speakers who want a full partnership can look at the Full Breath Partnership. Church teams can start with church video production.
Why on video
When was the last time that you hit publish and you thought this could change someone's life?
A real person's story can do that. Here's what the numbers say about where those stories get seen.
57%
of video marketers make testimonial videos, according to Wyzowl's State of Video Marketing 2026.
46%
is the average share of a customer testimonial video under a minute that people watch, in Wistia's study of over 13 million videos.
84%
of U.S. adults use YouTube and 70% use Facebook, per Pew Research Center's 2026 survey.
27%
of U.S. adults still watch religious services on screens, Pew found in its 2023 study of online worship. A testimony can meet them there.
The story shape
What a good testimonial covers
Every strong testimonial walks the same 4 steps. Here's how they sound for a coaching client and for a church testimony.
| Part | Coaching client | Church testimony |
|---|---|---|
| Before | Coaching clientWhere she was stuck, in her own words | Church testimonyWhere they were before they walked in the door |
| The turn | Coaching clientWhy she said yes, and what you worked on together | Church testimonyThe moment, the person, or the Sunday that changed things |
| After | Coaching clientWhat's different now, with real detail | Church testimonyWhat God has done since, and how life looks today |
| Who it's for | Coaching clientWho she'd tell to work with you | Church testimonyWhat they'd say to someone who's where they used to be |
How it works
Message first. Then the creative work.
- 01
A free call with Eric
Tell us who you serve, whose story you have in mind, and where you want it to play. The call is with Eric Muñoz Jr., our founder.
- 02
The right person and the right questions
We help you pick who to ask and plan the questions around one story. If your message isn't clear yet, we start with Strategy.
- 03
A relaxed conversation
The person talks with us the way they'd talk with a friend. Our studio room in Elizabeth is set up for 2 people on camera, and clients already record with us there.
- 04
The film and the clips
We shape a film from the conversation and cut short clips for each place it'll go, with captions and their name on screen.
- 05
Approve, then share
You and the person on camera see it first. Nothing goes out until you've both said yes.
The conversation
8 questions we might ask
We plan the questions around one story, then follow where the person goes. These are a starting point.
- 1What was going on in your life (or your business) before we met?
- 2What almost stopped you from saying yes?
- 3What made you decide to go for it?
- 4What's one moment from our time together that stuck with you?
- 5What's different now? Tell me about a normal week.
- 6If a friend were where you used to be, what would you tell them?
- 7Who do you think needs to hear this?
- 8Is there anything I didn't ask that you want to say?
Getting ready
Helping someone who's never been on camera
Many of the people worth featuring have never been filmed. That's what makes them believable. Here's how we help them relax.
- Share the topics ahead of time, never a script. People speak best when they aren't reading.
- Ask them to bring one specific moment to mind. Details make a story believable.
- Plan simple clothes in solid colors. Small patterns and logos can distract on camera.
- Leave time to talk before recording. The first few minutes are for getting comfortable.
- Tell them they can start an answer over any time. Nobody has to get it right in one take.
- Get their written yes on how the video will be used before the day.
Keep it true
The rules for testimonials worth knowing
A testimonial only works if it's true. The Federal Trade Commission sets the rules for testimonials used in advertising. Here are the ones that matter most for coaches and speakers.
- An endorsement has to reflect the honest opinion of the person giving it. FTC source
- If the person is staff, a relative, or was paid or given something for it, that connection should be made clear. FTC source
- If someone describes results most people won't get, the ad should say what people can generally expect. FTC source
- The FTC's final rule, announced August 14, 2024, bans fake or false testimonials, including AI-made ones. FTC source
This is general information, not legal advice. Check anything you're unsure about with your attorney.
Length
How long a testimonial video should be
It depends on where it plays. That's why we cut several versions from one conversation and settle the lengths with you on the call.
| Where it plays | What that version needs to do |
|---|---|
| Social media clip | Stop the scroll and land one line from the story in the first few seconds |
| Your website or sales page | Answer a new visitor's main doubt with one person's full story |
| Email to a warm list | Put a face on the offer you're sending, with one clear next step |
| Played in a room (Sunday, event, workshop) | Give the room time to feel the story before you speak to it |
Your options
Record it yourself or work with a studio
In Wyzowl's 2026 survey, 59% of businesses made their videos in house, and 42% used an outside creator in some way. Recording apps work when you need lots of short clips fast. A studio helps when one story has to carry real weight.
Record-it-yourself apps
- People record alone on their phone, from a list of prompts
- Good for collecting many short clips
- Nobody is there to ask the follow-up question that finds the story
Ruah Creative House
- We start with your message and the 1 story worth telling
- A real conversation, in our Elizabeth studio room when that fits
- One story shaped into a film and the clips that carry it
- A team that understands faith-driven work from the inside
Planning your budget
What shapes the cost of a testimonial video
Every testimonial film is sized to the story and to what you need it to do. We don't list a set price for one. Every price we charge is on our Pricing page, and we'll size your project with you on the call.
- How many people you want to record
- Whether they record at our studio or somewhere else
- How many finished films and short clips you need
- How much footage you already have
- How soon you need it, and whether a date is fixed
100+
films made
25+
years of ministry behind our founder
Our team includes preachers, teachers, small group leaders, mentors, and worship leaders who serve in ministry right now. See some of our work
“God called me to ministry when I was 12 years old leading up to over 25 years of ministry. Today I get to bring that same ministry mindset, plus a creative team, to churches and leaders trying to reach people outside their walls.”
Eric Muñoz Jr., founder
Over 25 years Eric has led teams in ministry and in the marketplace and trained hundreds of volunteers. He knows what it is to carry a vision with too few hands.
Read Eric's storyIs this a fit for you?
A good fit
- A coach with paying clients who'd say yes to sharing their story
- A speaker with organizers or attendees who saw the difference
- A church with members ready to share a testimony
- A person on a mission in and around Elizabeth with a story to tell
Probably someone else
- Scripted lines read by actors or paid stand-ins
- Live streaming or AV setup
- Shopping for gear advice
If that's you, there's no shame in it. We'd just rather point you in the right direction than take on work we don't do.
Close by
Our studio is in Elizabeth
We're at 30 Union St in Elizabeth. Our room there is set up for 2 people on camera. Book a call first, and we'll set a time for you to come see the studio and sit down with us in person.
Ruah Creative House
30 Union St, Suite 7
Elizabeth, NJ 07202
Questions
Testimonial video questions we hear
What is a testimonial video?
It's a short film where a real person says, in their own words, what changed for them. For a coach that's a client. For a speaker it's someone who heard the talk. For a church it's a member sharing a testimony. Testimonial video production is the work around that moment: choosing who to ask, preparing them, recording the conversation, and shaping it into a film and short clips.
What is an example of a testimonial video?
A coaching client sits down and talks about where she was before, the moment things turned, and where she is now. Or a church member tells how they first walked in the door and what God has done since. The best ones sound like a conversation, because they are one.
What are the steps of testimonial video production?
There are 5: a free call to find the story, choosing the right person and planning the questions, recording the conversation, editing the film and the clips, and approval before anything is shared. We start with your message, so every step points at the 1 thing you want a viewer to do next.
How much does testimonial video production cost?
It depends on how many people you record, where they record, how many finished films and clips you need, and how soon. We don't list a set price for a testimonial film. Every price we charge is on our Pricing page, and we'll size your project with you on the call.
How long should a testimonial video be?
Long enough to tell one person's story, and no longer. A clip for social media has to land in the first few seconds. A film on your sales page or played in a room can take more time. That's why we cut several lengths from the same conversation and settle them on the call.
Can we record testimonials at your studio in Elizabeth?
Our studio at 30 Union St, Suite 7 has a room set up for 2 people on camera, and clients already record with us there. A testimonial conversation fits that room well. If the people you want to feature can't come to Elizabeth, ask us on the call and we'll talk through what we can take on.
What if the person is nervous on camera?
Most people are, and that's fine. We send the topics ahead, never a script. We talk before the camera rolls, and we ask follow-up questions instead of asking for a speech. Nobody has to get it right in one take, and the edit carries the rest.
Do you write a script for the person?
No. A script makes a real story sound rehearsed, and viewers can hear it. We plan the questions and the story shape, and the person answers in their own words. Everything they say is theirs.
Can we use a testimonial video in ads?
Yes, as long as it stays true. The FTC says an endorsement has to reflect the honest opinion of the person giving it. If the person is staff, family, or was given something in return, that connection should be made clear. If they describe results most people won't get, the ad should say what people can generally expect. This isn't legal advice, so check anything you're unsure about with your attorney.
Who approves the final video?
You do, and so does the person on camera. Everyone who shares their story should know how it'll be used and agree to it in writing before recording. Nothing goes out until they've seen it.
Can a church share testimonies from its members?
Yes, with care. A testimony is personal, so ask each member how they'd like it shared and get their written yes before recording. Some stories are best told without a full name or a face, and that's okay. We'll help you plan it on the call.
How do we get started?
With a free call, and the call is with Eric Muñoz Jr., our founder. We'll find the 1 story worth telling first, and where it would reach the people you serve. From there the next step is Strategy, a single project, or an ongoing partnership, whichever fits.
You don't have to carry it alone anymore.
Tell us who you serve and whose story you have in mind. We'll work out the right next step together.
Book a call
The call is with me, Eric.
We'll find the 1 story worth telling first, and where it would reach the people you serve.