25 scroll-stopping hooks for the posts you're making this week.
Fill-in-the-blank first lines for sermon clips, worship moments, announcements, giving, volunteer asks and baptism stories, each with a worked example.
- Structure
- Identity Call
- Formula
- “If you've [something people did this week and wouldn't admit at church], this one's for you.”
- Example
- “If you've already snapped at your kids this week, this one's for you.”
- Use it
- Choose this when the message speaks to an everyday struggle.
Find the post you're making this week.
Every hook comes with its structure, a fill-in formula, a worked example, and when to use it. Fill each blank with a real name, time, number or moment from your church.
- 01Sunday's sermon clip
- 02Worship moments
- 03Series, big Sundays, and online
- 04Announcements and next steps
- 05Giving
- 06Volunteer asks
- 07Baptism and life-change stories
- 08Build a hook from something you can verify
- 09Write your own: a fill-in page for three posts you have coming up
You already know what you're posting this week. The clip is cut, the announcement is written. The first line is the part that keeps sitting there.
Open to the kind of post you're making, fill in the blank, and read it out loud. If it sounds like you talking to somebody across the table, post it.
Ruah Creative House is a faith-driven studio that builds creative and strategic systems with churches, so ministry happens in a way that honors God and lets creativity flourish across the whole team.
Where creativity becomes ministry.
Elizabeth, New Jersey. Working with churches nationwide.
Get the hooks
First name and email. That's the whole form.