Do You Actually Need to Livestream?
Before you spend a dollar on equipment, ask this honest question: will your congregation actually watch a livestream?
For many churches, the answer changed permanently during the pandemic. Members who moved away still want to attend. Elderly members who struggle with mobility watch from home. Parents with sick kids tune in from the couch. First-time visitors check out a service online before committing to walk through the door.
Livestreaming is not a replacement for in-person worship. It is an extension of your ministry's reach. If your church serves a community where any of those scenarios apply, livestreaming is worth the investment.
That said, a bad livestream is worse than no livestream. A shaky phone propped against a hymnal, echoing audio, and a camera pointed at the back of someone's head will not extend your ministry. It will make your church look unprepared. The good news is that a professional-looking setup is more affordable and simpler than most churches expect.
Complete Church Livestream Setup Checklist
Before we get into the details, here is the complete checklist of everything you need for a church livestream setup. Use this as your master reference — check off each item as you acquire or configure it.
Not every church needs every item on this list. A small church can skip the video switcher and PTZ controller. A large church will need everything here and more. Use the setup tier section below to determine which items apply to your church.
Equipment
- Camera (PTZ, camcorder, or AI-tracking camera)
- Tripod or camera mount (wall/ceiling mount for PTZ)
- Capture card (if camera outputs HDMI and computer lacks HDMI input)
- Video switcher (if using 2+ cameras)
- PTZ controller (if using PTZ cameras)
- Audio interface (to connect sound board to streaming computer)
- XLR cable (sound board to audio interface)
- HDMI or SDI cables (camera to switcher or capture card)
- Ethernet cable (computer to router — never use Wi-Fi)
- Streaming computer (dedicated, not a personal laptop)
- Monitor for stream preview
Software & Platform
- Streaming software installed and configured (OBS Studio, vMix, or Ecamm)
- YouTube channel created and livestream enabled (24-hour activation wait)
- Facebook Page set up for livestreaming (not personal profile)
- Stream key saved in your software for each platform
- Multistreaming service configured (Restream or similar, if streaming to multiple platforms)
- Graphic overlays prepared (lower thirds, church logo, announcement slides)
Audio
- Sound board aux output configured for livestream mix
- Audio interface connected and tested
- Separate livestream mix created (more vocals, less room ambient)
- Audio levels tested and peaking at -12dB to -6dB
- Backup audio plan (USB microphone in case board feed fails)
Internet & Network
- Upload speed tested at streaming location (minimum 10 Mbps for 1080p)
- Ethernet cable run from router to streaming computer
- Wi-Fi bandwidth reserved or separate network for streaming
- Speed test performed during peak usage time (Sunday morning)
Pre-Service Checklist (Run Every Week)
- Camera framing checked and presets verified
- Audio levels tested with live microphone check
- Stream preview confirmed on each platform
- Graphics and lower thirds loaded and queued
- Recording started (always record locally as backup)
- Chat moderation volunteer assigned (if applicable)
- Backup plan reviewed (what happens if stream drops?)
The Three Setup Tiers
Church livestream setups fall into three tiers based on camera count, production complexity, and budget. Here is what each tier includes and who it is best for.
Basic (1 Camera)
Best for: Small churches under 100 members
Mid-Range (2–3 Cameras)
Best for: Growing churches 100–500 members
Professional (Multi-Camera)
Best for: Large churches 500+ members
Outsourced Production
Best for: Any size — no volunteers needed
Tier 1: Basic Single-Camera Setup ($500–$2,000)
This is where most churches should start. One camera, one computer, free software, and a direct audio feed from your sound board. It works, it looks decent, and one volunteer can run the whole thing.
What you need:
- One PTZ camera or camcorder ($250–$1,200)
- Capture card to connect camera to computer ($20–$150)
- Computer capable of encoding video (most modern laptops work)
- OBS Studio (free streaming software)
- Audio interface or direct feed from sound board ($50–$200)
- Reliable internet connection (10+ Mbps upload)
The result: A clean, static wide shot of the stage with clear audio. It will not win any production awards, but it serves your online congregation well and looks significantly better than a phone propped on a tripod.
Tier 2: Mid-Range Multi-Camera Setup ($3,000–$8,000)
This is the sweet spot for growing churches that want a more engaging viewer experience. Two to three cameras allow you to switch between a wide shot, a close-up of the speaker, and a worship team shot. It feels more like watching a produced broadcast.
What you need (in addition to Tier 1):
- Two to three PTZ cameras ($800–$1,200 each)
- Video switcher like ATEM Mini Pro ($300–$600)
- PTZ camera controller ($200–$500)
- Graphics overlay capability (lower thirds, lyrics, announcements)
- Dedicated streaming computer (not someone's personal laptop)
The result: A dynamic, multi-angle broadcast with smooth camera switches, graphics overlays, and professional-level audio. This is the level where online viewers stop thinking about the production and start focusing on the message.
Tier 3: Professional Production ($10,000–$25,000+)
This is broadcast-quality production. Four or more cameras, robotic PTZ control, dedicated hardware encoders, and a production booth. Large churches and multi-campus organizations operate at this level.
Unless your church has 500+ weekly attendees and a dedicated production team, Tier 3 is probably overkill. Most churches get excellent results at Tier 2 and redirect the savings toward other ministry needs.
3 Real-World Church Livestream Setups
Theory is helpful, but most churches want to see exactly what to buy and how it all connects. Here are three complete setups with specific equipment, exact costs, and what you get for your investment.
These are not hypothetical — they represent the setups we see working well in churches across different sizes and budgets.
Small Church Setup
Under 100 members
Equipment List
One PTZ camera on the back wall, remotely controlled from a laptop at the sound booth. Audio comes directly from the sound board via aux output. Stream goes to YouTube and Facebook simultaneously via Restream (free tier). One volunteer runs the entire operation.
Clean 1080p single-camera stream with professional audio. Looks significantly better than a phone on a tripod. One volunteer can manage the entire setup after 2–3 hours of training.
Mid-Size Church Setup
100–500 members
Equipment List
Three-camera setup: two PTZ cameras (wide and close-up) controlled from the booth, plus an AI-tracking camera on the worship team that runs autonomously. ATEM Mini Extreme ISO handles switching and records each camera feed separately for post-production. NDI over ethernet for PTZ cameras, USB for the OBSBOT.
Dynamic multi-angle broadcast with smooth camera transitions, graphics overlays, and individual camera recordings for social media content. Two volunteers run the production: one on cameras, one on switching and graphics.
Large Church Setup
500+ members
Equipment List
Four-camera setup: three BirdDog PTZ cameras (wide, stage left, stage right) operated remotely, plus one manned Blackmagic cinema camera for dynamic close-ups and creative shots during worship. Full NDI infrastructure over dedicated ethernet. ATEM Television Studio handles broadcast-quality switching with built-in multiview monitoring. Resi provides church-specific streaming with auto-recording and sermon clipping.
Broadcast-quality production that rivals television. Isolated camera recordings for post-production. A team of 3–4 volunteers (director, camera operator, graphics, stream monitor) produces content that serves both the livestream audience and creates raw material for social media, sermon series, and outreach.
For detailed camera recommendations and comparisons, see our best cameras for church livestreaming guide.
Cameras for Church Livestreaming
The camera is the most visible part of your livestream setup, and it is where most churches either overspend or underspend. Here is what actually matters.
Why PTZ Cameras Are the Standard
PTZ stands for pan-tilt-zoom. These cameras can be remotely controlled from a computer or joystick controller, which means you do not need a person physically standing behind each camera. One operator can manage two to four PTZ cameras from a single workstation.
For churches, this is a game-changer. Volunteers are your most valuable resource, and PTZ cameras let you run a multi-camera production with a smaller team.
Recommended cameras by budget:
- Budget ($250–$400): Canon Vixia HF R800 or Logitech Rally Bar. Not PTZ, but solid for a single static shot.
- Mid-range ($800–$1,200): PTZOptics Move SE or similar NDI-capable PTZ camera. The sweet spot for most churches.
- Professional ($2,000–$4,000): PTZOptics Move 4K or Sony SRG-X120. 4K output, excellent low-light performance, advanced auto-tracking.
Our recommendation
Start with one mid-range PTZ camera for your main shot. Add a second camera for close-ups after you are comfortable with the workflow. Most churches that try to launch with three cameras on day one get overwhelmed.
Audio: The Part Most Churches Get Wrong
Here is the truth that most equipment guides bury at the bottom: audio quality matters more than video quality for livestreaming. Your viewers will tolerate a slightly soft image. They will not tolerate echoing, muffled, or distorted audio. Bad sound makes people close the tab within seconds.
The Right Way: Direct Feed From Your Sound Board
If your church has a sound board (mixing console), the best approach is to send a dedicated mix directly from the board to your streaming computer. This bypasses room acoustics entirely and gives your online viewers clean, balanced audio.
Most sound boards have an auxiliary (aux) output that can be configured as a separate mix for the livestream. This is important because the in-room mix is optimized for the physical space. Your online audience needs a different balance — typically more vocals and less ambient room sound.
The Wrong Way: Camera Microphone
Never rely on your camera's built-in microphone for the livestream audio. Camera mics pick up room echo, HVAC noise, audience chatter, and anything else happening in the space. The result sounds like someone recording a concert from the back row with a phone.
What You Need
- Audio interface ($50–$200): Converts the sound board output to a USB signal your computer can use. The Focusrite Scarlett Solo ($120) is a popular, reliable choice.
- XLR cable ($10–$30): Connects the sound board's aux output to the audio interface.
- If no sound board exists: A quality USB condenser microphone ($100–$300) placed near the speaker is better than a camera mic, but a direct board feed is always the goal.
Pro tip
Create a separate “livestream mix” on your sound board. The in-room mix and the online mix have different needs. Online viewers need more direct vocal and less ambient room sound. Your sound engineer can set this up in about 15 minutes.
Streaming Software Comparison
Streaming software takes your camera and audio inputs, encodes the video, and sends it to YouTube, Facebook, or wherever your church streams. Here are the options worth considering.
OBS Studio
Windows, Mac, Linux · Best for: Budget setups, most flexible
vMix
Windows only · Best for: Multi-camera, professional features
Ecamm Live
Mac only · Best for: Easiest learning curve
Wirecast
Windows, Mac · Best for: Broadcast-quality output
Detailed Software Comparison
Here is a deeper look at each option with honest pros and cons to help you choose:
OBS Studio
Windows, Mac, Linux
- Completely free — no subscriptions or licenses
- Most flexible and customizable option
- Massive community with thousands of tutorials
- Plugin ecosystem for advanced features
- Supports NDI input with free plugin
- ×Steeper learning curve (2–3 hours to set up)
- ×Interface is functional but not intuitive
- ×No built-in multistreaming (needs plugin or external service)
- ×No phone support — community forums only
vMix
Windows only
- Professional-grade multi-camera production
- Built-in multistreaming to multiple platforms
- Native NDI support (no plugins needed)
- Built-in recording, replay, and virtual sets
- Handles more simultaneous inputs than OBS
- ×Windows only — no Mac support
- ×Higher-tier licenses are expensive ($700+ for 4K support)
- ×Requires a powerful computer (more resource-intensive than OBS)
- ×Smaller community than OBS for church-specific tutorials
Ecamm Live
Mac only
- Easiest learning curve of any serious streaming software
- Beautiful, intuitive Mac-native interface
- Built-in guest interview support
- Good multicam support for Mac users
- Excellent customer support
- ×Mac only — no Windows support
- ×Monthly subscription (adds up over time)
- ×Fewer advanced features than vMix
- ×Smaller community and plugin ecosystem
StreamYard
Browser-based (any OS)
- No software to install — runs in a web browser
- Built-in multistreaming to multiple platforms
- Easy guest and remote speaker integration
- Simple graphics and lower thirds
- Works on any computer with a browser
- ×Limited to browser capabilities (lower quality ceiling)
- ×Less control over encoding and output settings
- ×Not suitable for professional multi-camera production
- ×Monthly subscription for useful features
Our Take
Start with OBS Studio. It is free, it does everything you need, and there are hundreds of YouTube tutorials specifically for church livestreaming with OBS. The learning curve is about two to three hours to get a basic setup running.
If your church is on Mac and wants something easier to learn, Ecamm Live is excellent. If you are running a multi-camera setup on Windows and need professional-grade features, vMix is the industry standard. If you just need something simple that works in a browser, StreamYard gets you streaming in minutes.
Where to Stream: YouTube vs Facebook vs Both
Your streaming platform choice depends on two questions: Where is your congregation already active? And do you want to reach new people or serve existing members?
YouTube Live
- Best for discoverability — YouTube is a search engine, so your recorded services become findable content
- Unlimited archive storage (all past streams stay available forever)
- Embeddable on your church website
- Supports higher video quality (1080p and 4K)
- Free with no limits on stream length or viewer count
Facebook Live
- Best for engagement with your existing congregation
- Members see the stream in their feed without having to go anywhere
- Built-in commenting and reactions create a sense of community
- Easy to share, which helps with organic reach
- Lower video quality ceiling than YouTube
Both (Multistreaming)
Most churches benefit from streaming to both platforms simultaneously. Services like Restream (free for two destinations) or built-in multistream support in vMix and OBS plugins make this easy. You set it up once and both platforms receive your stream automatically.
Church-Specific Platforms
Platforms like Church Online Platform (by Life.Church, free) and Resi ($100+/month) are built specifically for churches. They offer features like volunteer chat hosts, prayer request forms, and connection cards that YouTube and Facebook do not have. If online ministry — not just broadcasting — is a priority, these are worth exploring.
Internet Requirements
Your internet connection is the invisible infrastructure that makes or breaks a livestream. You need consistent, reliable upload speed. Download speed does not matter for streaming — it is all about upload.
Minimum upload speeds
- • 720p stream: 5 Mbps upload (minimum 10 Mbps recommended)
- • 1080p stream: 10 Mbps upload (minimum 15 Mbps recommended)
- • 4K stream: 25 Mbps upload (minimum 35 Mbps recommended)
Critical: Use a wired ethernet connection for streaming, never Wi-Fi. Wi-Fi is inherently unstable and will cause dropped frames, buffering, and disconnections. Run an ethernet cable from your router to the streaming computer, even if it means buying a 50-foot cable.
Test your upload speed at speedtest.net from the streaming location during a time when no one else is using the network. Sunday morning with 200 people on Wi-Fi is very different from Tuesday afternoon with the building empty.
Common Livestream Problems and How to Fix Them
Every church that livestreams runs into these issues at some point. The good news is that most of them have straightforward fixes. Here are the most common problems we see and exactly how to solve them.
Dropped Frames and Buffering
Viewers see stuttering, freezing, or the stream periodically stopping and restarting. The stream health indicator in OBS or vMix shows dropped frames.
- •Internet upload speed too low or unstable
- •Streaming on Wi-Fi instead of wired ethernet
- •Other devices or users competing for bandwidth
- •Encoding settings too high for the computer hardware
- Switch to wired ethernet immediately — this fixes most buffering issues
- Lower your bitrate (try 4,500 kbps for 1080p instead of 6,000)
- Set up a dedicated network or VLAN for streaming
- Close all unnecessary applications on the streaming computer
- If using Wi-Fi is unavoidable, stream at 720p to reduce bandwidth requirements
Audio Out of Sync With Video
The speaker’s mouth movements do not match the audio. The desync often gets worse over time during a long service.
- •Audio and video coming through different pathways with different latency
- •Streaming software audio offset not configured
- •Capture card introducing video delay that audio does not have
- Add an audio delay in your streaming software (OBS: Advanced Audio Properties → Sync Offset). Start with 100–200ms and adjust
- Use the same device for audio and video input when possible (ATEM switcher handles both)
- If using an ATEM Mini, connect your audio to the ATEM (not directly to the computer) so audio and video are processed together
Low Video Quality / Blurry Stream
The stream looks soft, pixelated, or significantly worse than what you see on the local preview monitor.
- •Bitrate too low for the resolution
- •Camera auto-focus hunting (continuously adjusting focus)
- •Streaming computer CPU overloaded
- •Camera sensor struggling in low light (high ISO noise)
- Increase bitrate: 4,500–6,000 kbps for 1080p, 8,000–12,000 for 4K
- Set camera focus to manual or use a PTZ preset with locked focus
- Check CPU usage — if above 80%, lower the output resolution or use hardware encoding
- Add more front lighting to the stage. More light = cleaner image from every camera
Echo or Feedback on the Livestream Audio
Online viewers hear a hollow, echoey sound, or a feedback loop where sound builds and distorts.
- •Using camera microphone instead of sound board feed
- •Room microphones picking up speaker output
- •Monitor speakers near microphones creating feedback loops
- Always use a direct feed from the sound board, not camera microphones
- Create a separate aux mix for the livestream with direct microphone feeds (not room mics)
- If feedback persists, check for open microphones that are picking up speaker output and mute them in the livestream mix
Low Viewer Count Despite Consistent Streaming
You are streaming every week but viewership stays flat at a handful of people.
- •Not promoting the stream to your congregation
- •Stream not discoverable (no titles, descriptions, or thumbnails)
- •Streaming at inconsistent times
- •Poor first impression (bad audio or video driving viewers away)
- Announce the livestream in every service, in the bulletin, and on social media
- Add descriptive titles and descriptions to every stream (not just “Sunday Service”)
- Stream at the exact same time every week so your audience knows when to tune in
- Create a custom thumbnail for each stream with the sermon title
- Send your recordings to a post-production team to create clips that drive viewers back to the full stream
The Real Cost Breakdown
Here is what a church livestream setup actually costs, broken down by tier with specific equipment and ongoing expenses.
Tier 1: Basic Setup ($500–$2,000 one-time)
| Item | Cost Range |
|---|---|
| Camera (camcorder or entry PTZ) | $250–$800 |
| Capture card (Elgato Cam Link or similar) | $20–$150 |
| Audio interface (Focusrite Scarlett Solo) | $50–$120 |
| Cables (HDMI, XLR, ethernet) | $30–$80 |
| Tripod or camera mount | $30–$150 |
| Streaming software (OBS Studio) | Free |
| Total | $380–$1,300 |
Tier 2: Mid-Range Setup ($3,000–$8,000 one-time)
| Item | Cost Range |
|---|---|
| 2–3 PTZ cameras | $1,600–$3,600 |
| Video switcher (ATEM Mini Pro) | $300–$600 |
| PTZ controller | $200–$500 |
| Dedicated streaming computer | $600–$1,200 |
| Audio interface + cables | $100–$300 |
| Monitor for preview | $100–$300 |
| Streaming software (vMix or OBS) | $0–$350 |
| Total | $2,900–$6,850 |
Ongoing Monthly Costs
| Item | Monthly Cost |
|---|---|
| YouTube / Facebook streaming | Free |
| Church-specific platform (Resi, etc.) | $0–$200 |
| Multistreaming service (Restream) | $0–$49 |
| Internet upgrade (if needed) | $0–$100 |
| Total ongoing | $0–$349/mo |
DIY vs Hiring a Production Team
Running a livestream in-house requires at least one tech-savvy volunteer who can commit to being there every Sunday. That is the real cost — not the equipment, but the human reliability.
Here is an honest comparison:
DIY / Volunteer-Run
- Lower upfront cost ($500–$8,000)
- Full control over schedule and content
- Builds a media ministry team
- ×Requires reliable volunteers
- ×Learning curve (weeks to months)
- ×Quality depends on volunteer skill
Outsourced Production
- Professional quality from day one
- No equipment to buy or maintain
- No volunteers needed for production
- Includes post-production (clips, highlights)
- ×Monthly cost ($1,000–$3,000)
- ×Less control over production style
Many churches start with a DIY setup and eventually move to a hybrid model: they own the equipment and run basic services in-house, but bring in a professional production team for special events, sermon series launches, and event coverage that needs to look its best.
After the Livestream: What to Do With Your Footage
Most churches hit “Stop Stream” and move on. That is a missed opportunity. The service you just recorded is raw material for a week's worth of content that extends your ministry's reach far beyond the people who watched live. This is where a dedicated church video production partner makes the biggest difference.
Here is the post-livestream workflow that turns a single service recording into multiple pieces of content:
Download and Back Up Your Recordings
Immediately after the service, download the full recording from your streaming platform and your local recording (if you recorded locally via OBS or ATEM). Store both on an external drive. Cloud platform recordings can be deleted or degraded in quality over time. Your local recording is always higher quality than the stream recording.
Create a Sermon Highlight Reel (15–60 seconds)
Pull the most impactful moment from the sermon — the illustration that resonated, the key takeaway, the emotional climax. Crop to vertical (9:16) for Instagram Reels, TikTok, and YouTube Shorts. Add captions (85% of social video is watched without sound). Post within 48 hours while the sermon is fresh.
Create a Worship Clip (30–60 seconds)
Capture 30–60 seconds of the best worship moment. Choose the climax of a song, not the intro. The emotional energy of a worship clip drives engagement on social media and gives your online audience a taste of what the in-person experience feels like.
Upload the Full Sermon to YouTube
Upload the complete sermon (not the full service — just the message) to YouTube with a descriptive title, chapter markers for key points, and a custom thumbnail. This becomes searchable content that new visitors discover months and years later. Optimize the title for what people search: the topic, not the sermon series name.
Extract Quote Graphics
Pull 3–5 key quotes from the sermon and design them as shareable images. Use a consistent visual template with your church brand. Post one per day throughout the week to keep the sermon conversation going on social media.
Review and Improve for Next Week
Watch 5 minutes of the recorded stream with fresh eyes. Note any audio issues, camera framing problems, or graphic glitches. Adjust settings for next week. This 5-minute review is the fastest way to improve your stream quality over time.
Let Us Handle the Post-Production
This entire post-production workflow is exactly what our Sunday-to-Social service handles. You record the service and send us the footage. We deliver polished sermon reels, worship clips, quote graphics, and a full-length sermon edit — ready to post across all your platforms. Your media team focuses on the live production; we handle everything after.
Frequently Asked Questions
How much does it cost to set up church livestreaming?
A basic single-camera setup costs $500–$2,000. A mid-range multi-camera system runs $3,000–$8,000. A professional broadcast setup costs $10,000–$25,000+. Monthly ongoing costs are $0–$349 depending on your streaming platform and internet needs. You can also outsource the entire operation for $1,000–$3,000 per month.
What is the best camera for church livestreaming?
PTZ (pan-tilt-zoom) cameras are the standard for churches because they can be remotely controlled, reducing the number of volunteers needed. The PTZOptics Move SE ($800–$1,200) is the sweet spot for most churches. For budget setups, the Canon Vixia HF R800 ($250–$350) is solid for a single static shot.
What software do churches use for livestreaming?
The most popular option is OBS Studio (free and open source). For multi-camera setups on Windows, vMix ($60–$1,200) is the professional standard. On Mac, Ecamm Live ($16–$25/month) has the easiest learning curve. Churches stream to YouTube Live and Facebook Live (both free), or to church-specific platforms like Resi or Church Online Platform.
Can a small church livestream with one person?
Yes. A single PTZ camera controlled remotely, OBS Studio, and a direct audio feed from the sound board is a setup that one person can manage effectively. The key is choosing a camera with remote control so the operator can adjust shots from the streaming computer without physically moving the camera.
Should our church stream on YouTube or Facebook?
YouTube is better for discoverability — your recorded services become searchable content. Facebook is better for engagement with your existing congregation. Most churches benefit from multistreaming to both simultaneously using a free service like Restream or built-in multistream support in OBS.
What do I do when the livestream drops mid-service?
First, check your internet connection (is the ethernet cable still plugged in?). If the stream dropped but your software is still running, simply restart the stream — most platforms allow you to resume on the same stream. If your software crashed, restart it and begin a new stream. Always record locally as a backup so you can upload the full service afterward even if the live stream failed.
How do I get better audio on our church livestream?
The single biggest improvement is switching from camera microphone audio to a direct feed from your sound board. Run an aux output from the board to an audio interface (Focusrite Scarlett Solo, $120), then USB to your streaming computer. Create a separate “livestream mix” with more direct vocal and less room ambient sound. This one change transforms audio quality from amateur to professional.
What is the best free streaming software for churches?
OBS Studio. It is free, open source, runs on Windows, Mac, and Linux, and supports everything from single-camera to multi-camera NDI production. The learning curve is about 2–3 hours to get a basic setup running, and there are hundreds of church-specific tutorials on YouTube. For churches that want something simpler, StreamYard runs in a browser with a free tier.
How do I repurpose livestream footage for social media?
Download your recording after each service and create three content pieces: a 15–60 second sermon highlight reel (vertical for Reels/Shorts/TikTok), a worship music clip, and the full sermon uploaded to YouTube with chapter markers. Post the short clips within 48 hours while the sermon is fresh. This turns one Sunday service into a week of social media content.
How do I increase viewer count on our church livestream?
Announce the stream every Sunday, in the bulletin, and on social media. Stream at the exact same time every week. Add descriptive titles and custom thumbnails (not just “Sunday Service”). Create short clips from past sermons and post them to social media with a link to the next live stream. Most importantly, improve production quality — bad audio and video drive viewers away within seconds.